It was 160 years ago when a new way of making clothes was invented...

...buttons, rigid fabrics, and restricted movements were part of everyday life — until everything changed...

...KNITWEAR HAS BEEN REVOLUTIONIZING PEOPLE'S WARDROBE... LIFESTYLE... EMOTIONS...

... SINCE THEN Knitwear has always been there with you...

"...in your sweetest memories..."

...in your most treasured moments...

"...through your toughest matches..."

"...in your happiest days..."

"...when you felt most free."

stitch by stitch knitwear designers changed the way people dress

All happy families are alike; they are all dressed in knitwear.

now it's your turn to take part to the knit revolution

Since the early 20th century, knitwear has stood as a symbol of modernity, versatility, and liberation. Its stretchable, form-fitting nature offered an unprecedented sense of ease and movement, reshaping how people dressed for both everyday life and physical activities. Knitwear broke away from the rigidity of traditional tailoring, becoming the garment of choice for a new era defined by dynamism and innovation. Whether on the tennis courts, at the beach, or during leisure time, knitwear became the trusted ally of a society embracing change, freedom, and a more active lifestyle. Its timeless appeal continues to bridge functionality and style, securing its place as a cornerstone of modern fashion.
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